Tuesday, July 5, 2011

Marketing Your Adult Day Care Center

Here are some steps to take for marketing your adult day care center.
Step One. The First Call: Converting the call to a first visit

Step Two. Following-Up the First Call: Focusing efforts on caregivers who did not commit to a visit

Step Three. The First Visit: Selling benefits, overcoming objections, helping caregivers make the choice

Step Four. Converting the First Participant Visit into a Long-Term Enrollment: Guidelines for the first visit through the first two weeks

Step Five. Customer Satisfaction: Turning the first day into many, many, many more.