Here are some steps to take for marketing your adult day care center.
Step One. The First Call: Converting the call to a first visit
Step Two. Following-Up the First Call: Focusing efforts on caregivers who did not commit to a visit
Step Three. The First Visit: Selling benefits, overcoming objections, helping caregivers make the choice
Step Four. Converting the First Participant Visit into a Long-Term Enrollment: Guidelines for the first visit through the first two weeks
Step Five. Customer Satisfaction: Turning the first day into many, many, many more.